Will Wright Media

Services

Counsel, campaigns and the confidence to speak.

Engagements run from short advisory sprints to campaign leadership and ongoing retained counsel. What follows is the range rather than a fixed menu.

  • Strategic communications and public affairs

    Communications strategy aligned to organisational, policy and business objectives. Reputation management, issues preparedness and risk communication. Counsel to executives and boards through organisational change and high profile announcements. Usually retained, or engaged across a defined strategic cycle. The value is in judgement rather than output.

  • Media relations and campaign leadership

    National and international campaigns from strategy through to coverage, integrated across print, broadcast, digital, social and owned channels. Established relationships with journalists and media organisations in Australia and internationally. Includes strategic media advice during sensitive and high stakes issues.

  • Strategic storytelling and narrative development

    Narratives that connect organisational priorities, stakeholder interests and public impact. Translating research, policy and technical subject matter into content that informs public discussion and supports decisions.

  • Stakeholder engagement and partnerships

    Partnership building across government, industry, academia and community. Managing relationships where several institutions hold competing priorities, including bilateral and cross cultural contexts.

  • Multimedia and content direction

    Creative concept development and visual storytelling. Directing photography, video and multimedia production, and managing designers, photographers, videographers and creative suppliers from concept through to amplification.

  • Communications capability building

    Team leadership, mentoring and capability development. Building newsroom style content capability inside communications teams. Editorial systems, style governance and publishing processes for organisations producing high volumes of specialist content.

Handmade paper diorama: a person speaks through a megaphone, casting a much larger shadow
The right story, amplified to the people who need to hear it.

Media training

Most interviews are lost before they start.

Technical experts are rarely poor communicators. They are usually unprepared for a format that rewards clarity over completeness, and briefed by someone who has never sat on the other side of the microphone.

Half day

  • Message development built from your own material
  • Interview technique and bridging
  • Two recorded mock interviews with playback
  • Suited to one spokesperson or a small team

Full day

  • Everything in the half day program
  • Studio based simulation for broadcast
  • Hostile and high stakes interview preparation
  • Doorstop and panel practice
  • Written feedback for each participant
Enquire about training

Retained representation

Always-on media representation, by subscription.

Senior media and communications counsel on call through the year, not scrambled together when something breaks. Each tier bundles a set number of media campaigns with regular media and social listening intelligence, so you are never deciding without the full picture. Cancel or upgrade at any time.

Essential

  • 24/7 media representation and on-call counsel
  • Up to 4 media campaigns a year
  • Quarterly media and social listening intelligence

Momentum

  • Everything in Essential
  • Up to 8 media campaigns a year
  • Monthly media and social listening intelligence

Always-on

  • Everything in Momentum
  • Up to 16 media campaigns a year
  • Weekly media and social listening intelligence
  • Priority access during live issues

Affordable subscriptions from $1,500 per month, scaled to the tier and scope that fit you. Custom campaign volume and reporting cadence available on request.

Enquire about a subscription

Bespoke projects

One-off work, when the moment calls for it.

Single campaigns, launches, sensitive announcements, media training intensives or a communications review, taken on as standalone projects subject to availability. If a subscription is more than you need right now, this is the way in.

Discuss a project

Get in touch

Tell me about your project and let's connect.

Say what you are working on and where communications is currently getting in the way. First conversations are free and usually clarify quickly whether there is a project here.